GCW initiated a PR blitz announcing the news of their latest, next-level, customizable condom. Taking foreplay into account, GCW teased the new Ultra Fit product with curated mailers chalked full of branded Trojan items and educational materials, encouraging top influencers to share “un-boxings” on social media as a way to amplify the Ultra Fit launch and serve as activation support for our unique #LevelUp influencer campaign featuring professional athletes including Juju Smith and Paige VanZant. The campaign highlighted the stories that define our respected influencers, inspiring our Gen Z & millennial audiences to take control of their sex life and try out Trojan’s new "Diamond" product.

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