RepHresh x Mirror Palais
Through 2023 RepHresh set out to reach a younger audience and make talking about vaginal care cool among Gen Z and Millennial women. GCW's answer was a luxury fashion partnership at New York Fashion Week.
Category convention would have put the brand in a health context. GCW went to fashion instead, partnering with the luxury brand Mirror Palais during its New York Fashion Week show.
RepHresh sponsored the event, with product in the goody bags and promotion across Mirror Palais's Instagram and TikTok channels. RepHresh also sent three influencers it had worked with through the year to attend and post Instagram stories tagging the brand.
The partnership earned its impressions and then kept going, picking up additional organic earned and social coverage — a Mirror Palais story to 616k followers, a reshare of Alyssa Coscarelli's organic story to 340k, and a HypeBae story to 1 million.
Results
- 100,000+ total reach
- 1M-follower HypeBae Instagram story, plus 616k and 340k reshares
- 950,000+ monthly viewers across the partnership