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What We Do
We combine the creativity and drive of a boutique firm with the experience, depth of knowledge, and resources associated with larger firms.
Project Summary
Arm & Hammer
Give It The Hammer Campaign
- Client: Arm & Hammer
- Industry: Consumer Products Goods
Give It The Hammer Campaign
With recessionary times looming, ARM & HAMMERTM wanted the products featured in their new Give It The Hammer campaign to become the go-to budget-friendly staples trusted by families across America to get the job done for less. GCW forged a partnership with HGTV stars Dave & Jenny Marrs to create a series of budget-friendly home and lifestyle tips showcasing Give It The Hammer’s array of multi-use bang for your buck products. The buzz generated over one billion PR impressions in the first 48 hours across national TV, Radio, Top Publications and Social Media.
Arm & Hammer
Give It The Hammer
- Client:ARM & HAMMER
- Industry:Consumer Products Goods
Give It The Hammer Campaign
With recessionary times looming, ARM & HAMMER wanted the products featured in their new Give It The Hammer campaign to become the go-to budget-friendly staples trusted by families across America to get the job done for less. GCW forged a partnership with HGTV stars Dave & Jenny Marrs to create a series of budget-friendly home and lifestyle tips showcasing Give It The Hammer’s array of multi-use bang for your buck products. The buzz generated over one billion PR impressions in the first 48 hours across national TV, radio, top publications and social media.
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Press
Results
- 2.6+ Billion PR Impressions
- 700+ Airings
Image Gallery
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Testimonial
VP, Marketing
Consumer Product Goods