Give It The Hammer
With recessionary times looming, ARM & HAMMER™ tasked GCW with launching Give It The Hammer — positioning its products as the budget-friendly staples American families trust to get the job done for less. It generated over a billion PR impressions in the first 48 hours.
For over half a decade GCW has worked with ARM & HAMMER™ to drive sales, engage new and existing consumers and stakeholders, and keep the products a constant and consistent part of the national conversation.
Give It The Hammer was built for a particular moment. With household budgets tightening, the campaign showcased the ARM & HAMMER™ range as multi-use, bang-for-your-buck staples. GCW forged a partnership with HGTV stars Dave and Jenny Marrs to create a series of budget-friendly home and lifestyle tips built around those products.
The buzz generated over one billion PR impressions in the first 48 hours, across national TV, radio, top publications and social media.
Results
