ARM & HAMMERTM

ARM & HAMMER

2.6+ Billion PR Impressions

First Response

Healthcare
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Case Study

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First Response

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What We Do

We combine the creativity and drive of a boutique firm with the experience, depth of knowledge, and resources associated with larger firms.

Project Summary

Arm & Hammer

Give It The Hammer Campaign

  • Client: Arm & Hammer

    Client: Arm & Hammer
  • Industry: Technology

    Industry: Consumer Products Goods

Give It The Hammer Campaign

With recessionary times looming, ARM & HAMMERTM wanted the products featured in their new Give It The Hammer campaign to become the go-to budget-friendly staples trusted by families across America to get the job done for less. GCW forged a partnership with HGTV stars Dave & Jenny Marrs to create a series of budget-friendly home and lifestyle tips showcasing Give It The Hammer’s array of multi-use bang for your buck products. The buzz generated over one billion PR impressions in the first 48 hours across national TV, Radio, Top Publications and Social Media.

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Testimonial

GCW's team is exceptional at what they do. Their dedication, attention to detail, and passion for their work have helped us achieve our PR goals time and time again. They have a deep understanding of the media landscape and are always one step ahead in identifying opportunities that align with our brand. We highly recommend GCW.

VP, Marketing

Consumer Product Goods

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Contact Us

Contact

Theresa Webb

Partner and CEO

tw@enable.com

Dianne Russell

Project manager

dr@enable.com

Let's Talk.