Each year, ARM & HAMMER Laundry partners with Dress For Success, a nonprofit that empowers women to achieve economic independence, for their annual Your Hour, Her Power campaign that spotlights female leadership in honor of Women’s History Month & International Women’s Day. To help launch the ARM & HAMMER x Dress For Success partnership and drive donations, GCW created the ‘Power To Her’ brand awareness campaign showcasing strength, power & achievement by engaging relatable, thought-provoking women through shared positive impact stories, advice to help ‘lighten her load’ and encouraging followers to post their own ‘arm flex’ photos.