ARM & HAMMER Laundry x Dress For Success
ARM & HAMMER™ Laundry backed Dress for Success as Presenting and Exclusive Digital Sponsor of the Women Who Inspire Power Lunch — and GCW turned a sponsorship into 579+ million press impressions.
ARM & HAMMER™ Laundry continued its support of Dress for Success by sponsoring the annual Women Who Inspire Power Lunch on 27 September 2023, recognised as both Presenting Sponsor and Exclusive Digital Sponsor.
A sponsorship only becomes awareness if someone does the work. GCW leveraged its influencer relationships to raise awareness of the Dress for Success mission, tapping Shawn Johnson, Crystal Kung-Minkoff and Chelsea DeBoer to encourage their followers to donate.
The GCW and AHL teams attended the luncheon in support of the partnership, hearing speakers including Gayle King and Star from DFS Brookhaven and connecting with other corporate partners. GCW secured media from TODAY.com, NPR, The Spruce and Apartment Therapy to attend on behalf of the brand.
Results
- 579+ million total press release impressions
- 10.2 million total influencer impressions
- Media secured from TODAY.com, NPR, The Spruce and Apartment Therapy
