Project Summary
Arm & Hammer
TheraBreath Kids
- Client:TheraBreath
- Industry:Consumer Products Goods
- Services:
TheraBreath partnered with GCW to launch their new TheraBreath for Kids Mouthwash line. To ensure success, GCW utilized a recent study published in the International Journal of Pediatric Dentistry that found young children were 74 percent more likely to follow positive oral health behaviors, such as brushing, when shown by their parents. With this information, GCW created a Satellite Media Tour filled with practical advice, tips, and tricks to help parents improve their child's oral health. TheraBreath Founder Dr. Harold Katz, DDS, was featured in the tour and discussed various topics, such as the connection between oral health and overall health, recommended safe and effective products for young teeth, the best foods to promote oral health and surprising foods to avoid.

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Services
Press
Results
- 1+ Billion PR Impressions
Image Gallery
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