ARM & HAMMERTM

TheraBreath

1+ Billion PR Impressions

First Response

Healthcare
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Case Study

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First Response

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What We Do

We combine the creativity and drive of a boutique firm with the experience, depth of knowledge, and resources associated with larger firms.

Project Summary

Arm & Hammer

Give It The Hammer Campaign

  • Client: Arm & Hammer

    Client: Arm & Hammer
  • Industry: Technology

    Industry: Consumer Products Goods

Give It The Hammer Campaign

With recessionary times looming, ARM & HAMMERTM wanted the products featured in their new Give It The Hammer campaign to become the go-to budget-friendly staples trusted by families across America to get the job done for less. GCW forged a partnership with HGTV stars Dave & Jenny Marrs to create a series of budget-friendly home and lifestyle tips showcasing Give It The Hammer’s array of multi-use bang for your buck products. The buzz generated over one billion PR impressions in the first 48 hours across national TV, Radio, Top Publications and Social Media.

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Contact

Theresa Webb

Partner and CEO

tw@enable.com

Dianne Russell

Project manager

dr@enable.com

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