What We Do
We combine the creativity and drive of a boutique firm with the experience, depth of knowledge, and resources associated with larger firms.
Project Summary
Arm & Hammer
Give It The Hammer Campaign
- Client: Arm & Hammer
- Industry: Consumer Products Goods
Give It The Hammer Campaign
With recessionary times looming, ARM & HAMMERTM wanted the products featured in their new Give It The Hammer campaign to become the go-to budget-friendly staples trusted by families across America to get the job done for less. GCW forged a partnership with HGTV stars Dave & Jenny Marrs to create a series of budget-friendly home and lifestyle tips showcasing Give It The Hammer’s array of multi-use bang for your buck products. The buzz generated over one billion PR impressions in the first 48 hours across national TV, Radio, Top Publications and Social Media.
GCW launched Trojan’s new BareSkin Raw condom by creating a campaign around relevant sexual health topics. GCW blended educational engagement with product launch by holding a round table panel event on behalf of Trojan and inviting relevant journalists and media to take part in a Q&A discussion on current sex and health concerns in today’s modern dating world with leading sex and health experts.
Press
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Results
- 400+ Million PR Impressions
Image Gallery
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Testimonial
Director of Marketing
Consumer Product Goods