OxiClean tapped GCW to raise awareness and reinforce the brand's commitment to sustainability and upcycling. GCW took advantage of the moment to create the Closet Refresh campaign celebrating sustainable ways to do a spring clean during March’s annual National Clean Out Your Closet Week. Through a partnership with celebrity wardrobe stylist Maeve Reilly and sustainable fashion company Swap Society, GCW engaged a younger target audience and drove top-tier media headlines and coverage for the OxiClean Closet Refresh campaign.
Press
Results
- 700+ Million PR Impressions
- 1.5 Million Airings
Image Gallery
No items found.
Zicam
Zicam
Consumer Products Goods
Elderberry Lozenges
Brand Building
Influencer Relations & Marketing
“Surround-Sound” Communications
Photo & Video Production
Public Relations News Bureau
Read more
Cynosure
Cynosure
Consumer Products Goods
Cynosure Power of Potenza
Influencer event showcasing RF microneedling technology.
Influencer Relations & Marketing
Public Relations News Bureau
Read more
Oribe
Oribe
Consumer Products Goods
Oribe Brushes & Combs
NYFW launch for a new luxury hair tool collection.
Public Relations News Bureau
Influencer Relations & Marketing
Read more
Trojan
Trojan
Consumer Products Goods
Ultra Fit
Influencer Relations & Marketing
Public Affairs
Photo & Video Production
Read more
