OxiClean tapped GCW to raise awareness and reinforce the brand's commitment to sustainability and upcycling. GCW took advantage of the moment to create the Closet Refresh campaign celebrating sustainable ways to do a spring clean during March’s annual National Clean Out Your Closet Week. Through a partnership with celebrity wardrobe stylist Maeve Reilly and sustainable fashion company Swap Society, GCW engaged a younger target audience and drove top-tier media headlines and coverage for the OxiClean Closet Refresh campaign.
Press
Results
- 700+ Million PR Impressions
- 1.5 Million Airings
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