OxiClean tapped GCW to raise awareness and reinforce the brand's commitment to sustainability and upcycling. GCW took advantage of the moment to create the Closet Refresh campaign celebrating sustainable ways to do a spring clean during March’s annual National Clean Out Your Closet Week. Through a partnership with celebrity wardrobe stylist Maeve Reilly and sustainable fashion company Swap Society, GCW engaged a younger target audience and drove top-tier media headlines and coverage for the OxiClean Closet Refresh campaign.
Press
Results
- 700+ Million PR Impressions
- 1.5 Million Airings
Image Gallery
No items found.
vitafusion
vitafusion
Consumer Products Goods
vitafusion x Why Hunger
Brand Building
Influencer Relations & Marketing
Photo & Video Production
Public Affairs
Read more
Trojan
Trojan
Consumer Products Goods
Ultra Fit
Influencer Relations & Marketing
Public Affairs
Photo & Video Production
Read more
First Response
First Response
Consumer Products Goods
First Response x RESOLVE: The National Infertility Association
Brand Building
Influencer Relations & Marketing
Public Affairs
Photo & Video Production
Read more
RepHresh
RepHresh
Consumer Products Goods
RepHresh x Mirror Palais
NYFW partnership reaching Gen Z audiences.
Influencer Relations & Marketing
Brand Building
Read more
Lil' Drug Store Products
Lil' Drug Store Products
Consumer Products Goods
Lil' Giving Works
Showcasing philanthropic impact and community efforts.
Brand Building
Photo & Video Production
Read more
