We know news & earned influence.
How to make it, where and when to share it, and who the right voices are to tell your story — now including the AI answer engines doing the telling.
Earned, reputation, influence
A 40+ year old full-service public relations and reputation management firm: news bureau, crisis, public affairs, creators and in-house production. Four decades of getting brands into the rooms and the headlines that matter.
AI signaling
Our measurement practice, living at signllabs.ai. It scores what the engines think of you and points the earned-media work at the weakest dimension.
The right agency.
The heart of our ethos is building strategic collaborations that consistently drive earned influence and brand advocacy for our clients. You’ll never get a cookie-cutter approach at GCW. We start by becoming immersed in your business, understanding your larger goals and objectives, and crafting a custom communications strategy to get you there.
The right relationships.
We’ve mastered the art and science of building meaningful relationships to drive advocacy and earn influence. For nearly half a century we’ve pursued them — with members of the media, policy-makers, subject-matter experts and social media influencers — opening organic storytelling portals that move clients closer to their business goals.
What we’re for
Senior people do the work
No pitch team and delivery team. The people who win you are the people who run it.
Nimble by design
A 24/7 news cycle doesn’t wait for a status call. Neither do we.
Measured, not vibes
Every quarter we report what moved: coverage, sentiment, and now your AI score.