Project Summary
Arm & Hammer
vitafusion x Why Hunger
- Client:vitafusion
- Industry:Consumer Products Goods
- Services:
Committed to providing nutrition to local communities, vitafusion teamed up with Why Hunger for their 35th Annual Hungerthon. To drive donations and create buzz around the initiative aimed at helping families access nutritious and delicious foods, GCW leveraged partnerships with celebrity personalities, including comedian Tiffany Haddish, actor Josh Peck and actress & para-snowboarder Amy Purdy. Together, by engaging like-minded people and encouraging individual and community participation, we raised $1.1 Million to tackle urgent human needs and help end hunger for good!

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Results
- 3+ Billion PR Impression
- $1.1 Million Raised
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