With our background in politics, media, and organizational tactics, we help companies plan for, anticipate and manage crisis.
Managing emergencies can take many forms, including:
• Correcting misinformation and errors quickly, and establishing your company as an expert.
• Responding appropriately to critical situations to maintain your credibility and consumer trust.
• Leveraging your supporters and trusted third-party influencers to come to your aid.
Our team has guided companies through product liability suits, hostile takeovers, shareholder actions, demonstrations, and public health scares. When the media calls, we know how to respond.
Expertise
Public Relations News Bureau
Unlike most agencies, who see PR only as a vehicle for generating publicity, GCW views it as a function to be integrated with corporate branding, marketing and image activities. Our newsroom updates top tier traditional and online media to keep your brand in the daily conversation across all platforms. Our position is this: If it doesn’t help grow market share, generate traffic, boost shareholder confidence or contribute in some meaningful way to the corporate or organizational mission, it’s just noise. In a world where consumers are hit with thousands of competing for commercial messages a day, merely getting a headline – which is the staple of traditional PR firms – just isn’t good enough.
Expertise
Public Relations News Bureau
Unlike most agencies, who see PR only as a vehicle for generating publicity, GCW views it as a function to be integrated with corporate branding, marketing and image activities. Our newsroom updates top tier traditional and online media to keep your brand in the daily conversation across all platforms. Our position is this: If it doesn’t help grow market share, generate traffic, boost shareholder confidence or contribute in some meaningful way to the corporate or organizational mission, it’s just noise. In a world where consumers are hit with thousands of competing for commercial messages a day, merely getting a headline – which is the staple of traditional PR firms – just isn’t good enough.
