Mad Rabbit Tattoo approached GCW with the goal of growing brand visibility to drive national sales, amplify product knowledge, increase product value and raise awareness of product benefits to key audiences & stakeholders. Through a fully integrated PR media strategy, GCW promoted Mad Rabbit products by differentiating Mad Rabbit from competitors by utilizing dermatologist and medical ambassadors instead of just tattoo artists to highlight the brand and products as one that truly cares for the skin as related to tattoo aftercare. GCW increased brand credibility by leveraging Mad Rabbit founders Oliver Zak and Selom Agbitor as top-tier experts on all topics related to tattoos, tattoo aftercare, all-natural products, skin moisturization.