Aiming to be a leader in giving back and providing Delicious Nutrition for All, vitafusion tapped GCW to promote the brand’s partnership with the Fruit Tree Planting Foundation. GCW leveraged vitafusion's commitment to underserved communities in the U.S. and around the world to drive local and national coverage and create partnerships with like-minded personalities, including Jane the Virgin’s Diane Guerrero and comedian Tiffany Haddish. Since 2017, vitafusion and the Fruit Tree Planting Foundation have planted hundreds of thousands of fruit trees across the globe, celebrating happy, healthy lifestyles through community engagement.