vitafusion x Fruit Tree Planting Foundation
In 2019 vitafusion™ continued its partnership with The Fruit Tree Planting Foundation for a third year — a commitment to plant 200,000 fruit trees by 2020, generating 28 million pieces of fruit and 33 million pounds of oxygen in the communities that need them most.
A third year of a partnership is harder to make news than a first, so the campaign worked locally and nationally at once. GCW secured local media coverage for the fruit tree plantings in cities across the U.S. through the year.
The brand enlisted actress and author Diane Guerrero and artist and activist Ed Massey, who share the mission of getting fresh, nutritious fruit to people who may not otherwise have access to it. Diane participated in broadcast and online interviews through a satellite media tour.
GCW also ran an influencer programme with local New York, Detroit and Chicago influencers to spread word of the plantings in their own communities.
Results
