Cynosure Power of Potenza
Cynosure used GCW's editor and influencer relationships and event production to stage The Power of Potenza in Beverly Hills — a treatment demo for the people whose audiences decide what a device is worth.
An aesthetic device is difficult to write about and easy to experience. So GCW built the launch around the experience: micro-influencers from the beauty and skincare space and editors from top publications were invited to Beverly Hills for a free Potenza treatment demo, with food, drinks and access to some of Los Angeles's leading doctors.
Influencers and media posted organic Instagram content tagging the brand, and Bravo's Real Housewives stars Leah McSweeney and Crystal Minkoff posted in-feed carousels.
Results
- 79.5K total VNR impressions
- 400+ clicks to Cynosure
- Organic Instagram coverage from attending editors and micro-influencers
