GCW launched Zicam’s new Elderberry Lozenges using a multitiered approach that consisted of leveraging trusted 3rd party lifestyle influencers and medical experts to speak on all things related to common colds and flu in the media. GCW’s multifaceted approach integrated organic recommendations of Zicam as the solution to shortening symptoms.
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- 100+ Million PR Impressions
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First Response
First Response
Consumer Products Goods
#BabysFirstHome
Brand Building
Influencer Relations & Marketing
Public Affairs
Photo & Video Production
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Mad Rabbit
Mad Rabbit
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Tattoo Aftercare
Brand Building
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Influencer Relations & Marketing
“Surround-Sound” Communications
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Stratum C
Stratum C
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Stratum C
Introducing specialized menopausal skincare to the U.S.
Brand Building
Public Relations News Bureau
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vitafusion
vitafusion
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vitafusion x Fruit Tree Planting Foundation
Brand Building
Influencer Relations & Marketing
Photo & Video Production
Public Affairs
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First Response
First Response
Consumer Products Goods
First Response x RESOLVE: The National Infertility Association
Brand Building
Influencer Relations & Marketing
Public Affairs
Photo & Video Production
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