GCW launched Zicam’s new Elderberry Lozenges using a multitiered approach that consisted of leveraging trusted 3rd party lifestyle influencers and medical experts to speak on all things related to common colds and flu in the media. GCW’s multifaceted approach integrated organic recommendations of Zicam as the solution to shortening symptoms.
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Stratum C
Stratum C
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Stratum C
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