GCW launched Zicam’s new Elderberry Lozenges using a multitiered approach that consisted of leveraging trusted 3rd party lifestyle influencers and medical experts to speak on all things related to common colds and flu in the media. GCW’s multifaceted approach integrated organic recommendations of Zicam as the solution to shortening symptoms.
Press
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Results
- 100+ Million PR Impressions
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First Response
First Response
Consumer Products Goods
Mother's Day MAMAthon
Brand Building
Influencer Relations & Marketing
Public Affairs
Photo & Video Production
Public Relations News Bureau
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Académie Scientifique de Beauté
Académie Scientifique de Beauté
Consumer Products Goods
Académie Scientifique de Beauté
Launching Paris's #1 skincare brand in the U.S.
Brand Building
Public Relations News Bureau
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Cynosure
Cynosure
Consumer Products Goods
Cynosure Power of Potenza
Influencer event showcasing RF microneedling technology.
Influencer Relations & Marketing
Public Relations News Bureau
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RainX
RainX
Consumer Products Goods
RainX
Lifestyle campaign extending brand beyond automotive.
Brand Building
Influencer Relations & Marketing
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Blain's Farm & Fleet
Blain's Farm & Fleet
Consumer Products Goods
Blain's Farm & Fleet
Highlighting local values against private equity competitors.
Brand Building
Public Relations News Bureau
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