GCW launched Zicam’s new Elderberry Lozenges using a multitiered approach that consisted of leveraging trusted 3rd party lifestyle influencers and medical experts to speak on all things related to common colds and flu in the media. GCW’s multifaceted approach integrated organic recommendations of Zicam as the solution to shortening symptoms.
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TheraBreath
TheraBreath
Consumer Products Goods
TheraBreath Kids
Brand Building
Influencer Relations & Marketing
“Surround-Sound” Communications
Photo & Video Production
Public Relations News Bureau
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Stratum C
Stratum C
Consumer Products Goods
Stratum C
Introducing specialized menopausal skincare to the U.S.
Brand Building
Public Relations News Bureau
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First Response
First Response
Consumer Products Goods
#BabysFirstHome
Brand Building
Influencer Relations & Marketing
Public Affairs
Photo & Video Production
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L’il Critters
L’il Critters
Consumer Products Goods
L’il Critters x Feed The Children: No Hungry Holidays
Photo & Video Production
Influencer Relations & Marketing
Public Affairs
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Lil' Drug Store Products
Lil' Drug Store Products
Consumer Products Goods
Lil' Drug Store Products
Strategic awareness for convenience store entry.
Brand Building
Public Relations News Bureau
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