Lil' Drug Store Products
GCW enabled Lil' Drug Store Products' entry into the convenience store industry — and has kept it visible in the channel's trade press for over 15 years since.
GCW played a pivotal role in enabling Lil' Drug Store's entry into the convenience store industry through a strategic awareness campaign. Consistent, targeted presence in the trade publications read by the industry's key players — retailers and brokers — communicated the value proposition of the company's offerings.
That did two things at once: it raised visibility among the target audience, and it established Lil' Drug Store as a recognisable and trustworthy brand in the convenience market. Continuous presence in influential publications built a strong brand image and opened business connections, contributing significantly to market penetration.
Over 15+ years GCW has given Lil' Drug Store Products visibility in the convenience trades for partnerships and initiatives — most recently as exclusive distributor of LifeStyles and SKYN condoms to the travel and convenience channels, and following the acquisition of Convenience Valet in 2020.
LDSP also tasked GCW with creating Lil' Giving Works, a video and webpage showcasing the company's philanthropic work and its impact on the community. To date LDSP has invested over $17 million in community programmes, projects and initiatives, made possible by the work of its employees.
Results
- 15+ years of continuous visibility in the convenience store trades
- $17+ million invested in community programmes, told through Lil' Giving Works
- Exclusive LifeStyles and SKYN distribution and the Convenience Valet acquisition carried in the channel press
