First Response x RESOLVE: The National Infertility Association
For National Infertility Awareness Week 2022, First Response joined RESOLVE to rebuild its national network of support groups — one new group in every state by year end.
The goal was structural, not promotional: rebuild a support network that had thinned out, with the target of establishing one new support group in each state by the end of the year.
To amplify the First Response x RESOLVE partnership and reinforce the brand's commitment to infertility awareness and to all pregnancy journeys, First Response tapped Jason Kennedy and Lauren Scruggs Kennedy to share their own infertility journey — the importance of finding mental and emotional support, and how they found hope by connecting with other couples facing the same thing.
Jason and Lauren participated in a video news release and shared it on Instagram, driving followers to resolve.org/firstresponse to learn about the support groups and how to get involved.
Results
- 744+ million total VNR impressions
- 100,000+ total social media impressions
- One new RESOLVE support group targeted in every state
