First Response x RESOLVE: The National Infertility Association Case Study • First Response • GCW Agency

First Response x RESOLVE: The National Infertility Association

Client:
First Response
Industry:
Consumer Products Goods
Services:
Brand Building
Influencer Relations & Marketing
Public Affairs
Photo & Video Production

In 2022, First Response continued their ongoing partnership with RESOLVE to rebuild RESOLVE’s network of support groups nationwide, which took a hit due to COVID-19, with the goal of establishing one new support group in each state by the end of the year. To amplify support for the First Response x RESOLVE partnership and reinforce the brand’s commitment to infertility awareness and all pregnancy journeys, GCW tapped E! News host Jason Kennedy and his wide Lauren Scruggs Kennedy to share their infertility journey and how they found hope through connecting with other couples with similar struggles during National Infertility Awareness Week.

Press

Services

Brand Building

Influencer Relations & Marketing

Public Affairs

Photo & Video Production

Results

1+Billion PR Impressions
1,170+ Airings

Image Gallery

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Testimonial

GCW has been an invaluable partner in our PR efforts. Their team of experts has helped us build and maintain strong relationships with the media and influencers in our industry. Their innovative ideas and attention to detail have resulted in significant media coverage and brand recognition. GCW is top-notch.