Project Summary
Arm & Hammer
First Response x RESOLVE: The National Infertility Association
- Client:First Response
- Industry:Consumer Products Goods
- Services:
In 2022, First Response continued their ongoing partnership with RESOLVE to rebuild RESOLVE’s network of support groups nationwide, which took a hit due to COVID-19, with the goal of establishing one new support group in each state by the end of the year. To amplify support for the First Response x RESOLVE partnership and reinforce the brand’s commitment to infertility awareness and all pregnancy journeys, GCW tapped E! News host Jason Kennedy and his wide Lauren Scruggs Kennedy to share their infertility journey and how they found hope through connecting with other couples with similar struggles during National Infertility Awareness Week.

Press

















Press
Results
- 1+Billion PR Impressions
- 1,170+ Airings
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Testimonial
GCW has been an invaluable partner in our PR efforts. Their team of experts has helped us build and maintain strong relationships with the media and influencers in our industry. Their innovative ideas and attention to detail have resulted in significant media coverage and brand recognition. GCW is top-notch.

Executive
Consumer Product Goods
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