GCW was tasked with creating a buzz around  L’il Critters' commitment to happier, healthier kid’s journeys through their partnership with Feed The Children to drive donations for their No Hungry Holidays match campaign aimed at helping families struggling with food insecurity and poverty across the U.S. GCW formed partnerships with Meghan Yancy, Brody Schaffer, Lindsey Gurk, April Athena and Jeena Wilder to raise awareness and drive donations. The match donation goal was reached within less than a week of launching No Hungry Holiday.

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