ReVive Skincare: The ArtJar Launch
To launch ReVive Skincare's 2022 ArtJar with the artist and poet Amber Vittoria, GCW put top-tier editors and influencers in a room with the founder — and let them take the art home.
To promote the brand's partnership with the New York-based artist and poet Amber Vittoria, top-tier editors and influencers joined ReVive Skincare founder Dr. Gregory Brown for an exclusive cocktail party at Il Fiorista in New York.
The event celebrated Amber's collaboration on the 2022 ArtJar for the brand's Moisturizing Renewal Cream Nightly Retexturizer. Guests mingled over drinks and light bites and chose a custom piece of merchandise carrying Amber's print to take home — a takeaway that kept the collaboration in circulation after the evening ended.
Guests also had the opportunity to hear the story behind the formula, and the thinking behind the partnership, from Dr. Brown directly.
Results
- 1.78M+ total reach
- 58 total social posts
- Top-tier beauty editors and influencers hosted with the founder
