Paradigm
Paradigm asked GCW to build a brand identity and make its core benefits known across energy and oil & gas. Two years later, Paradigm sold for millions more than anticipated.
Paradigm tasked GCW with establishing brand identity and raising awareness of core benefits among target audiences across the energy and oil & gas sectors, as a means of promoting customer retention, cross-selling and prospect building.
The plan ran through the CEO. GCW's brand awareness programme established Paradigm CEO David Douglas as the authority on valve service, through media and trade publication outreach, seminars, and community and civic group presentations.
What that produced was name recognition and a positive reputation earned through hundreds of third-party endorsements and thought leadership articles published in specific industry journals. Two years later, Paradigm sold for millions more than originally anticipated.
Results
- Sold two years later for millions more than originally anticipated
- Hundreds of third-party endorsements and authored thought-leadership articles
- CEO David Douglas established as the authority on valve service
