Paradigm tasked GCW with establishing brand identity and raising awareness of core benefits to target audiences, including the energy and oil & gas sectors, as a means of promoting customer retention, cross-selling and prospect building. GCW’s brand awareness plan established Paradigm CEO David Douglas as the authority on valve service via media and trade publication outreach, seminars, and community and civic group presentations and garnered Paradigm name recognition and a positive reputation as gained through hundreds of 3^rd party endorsements and thought leadership articles published in specific industry journals. Two years later, Paradigm sold for millions more than originally anticipated.