The challenge was simple: create a relationship with the consumer. The approach was anything but (in a good way). GCW created the ”Count on Shell” Driving Safety Information campaign to educate consumers through a series of five road safety booklets distributed in succession every four months and available at Shell stations across 39 states. The booklets were created in partnership with several national organizations, including the American Red Cross, the Federal Highway Administration, the National Institute for Automotive Service Excellence, National Safety Council, the American Trauma Society and the National Crime Prevention Council. TV advertising, print campaigns and inserts in national publications were used to coincide with the launch of each new booklet. The U.S. Coast Guard, Tennessee Department of Motor Vehicles, New Jersey Department of Traffic and Highway Safety, Illinois State Police and the New York State Department of Transportation are a few of the organizations that solicited Shell to use the booklets in their safety programs.

Press









Services
Press
Results
- 5.5+ Billion PR Impressions
- 110+ Million Booklets Distributed
- 6+ Million Booklets Requested via Call-in Line
- 10,000+ Participating Shell Stations
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Testimonial
GCW is hands down one of the best PR agencies we've worked with. Their team is responsive, creative, and truly understands our brand's voice. They've helped us navigate through some tough situations and come out stronger on the other side. Can't recommend them enough.

Executive
Energy
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