Shell Motorsports & Shell Houston Open
GCW played an early and crucial role in elevating the profile of the Shell Houston Open and Shell Motorsports, securing significant coverage through top-tier news outlets.
Two properties, one argument. The Shell Houston Open and Shell Motorsports were both sponsorships that could have read as logo placement, and GCW's publicity campaigns made them read as something Shell actually stood for.
The strategic campaigns ensured both events garnered widespread attention, emphasising Shell's dedication to sport, to technological innovation and to community philanthropy — three claims that are hard to make in a press release and easy to make through a tournament and a race team.
The targeted media outreach did not stop at the competition itself. It highlighted the thrill of the racing and the golf, and underscored Shell's impact on local communities and its pioneering spirit in both motorsports and the game.
Results
- Top-tier national news coverage secured for both properties
- Shell tied publicly to sport, technological innovation and community philanthropy
- Local community impact carried alongside the competition coverage
