Hydril
GCW achieved a strategic rollout for Hydril OEM Parts — informative articles across every relevant industry publication, plus the whole of its marketing material and a distinct brand identity.
GCW achieved a strategic rollout for Hydril OEM Parts, securing coverage through the dissemination of informative articles within all relevant industry publications and reaching the intended market segments precisely.
In parallel, GCW crafted the entirety of Hydril OEM's marketing materials and established a distinct brand identity — the communications and the identity built together rather than one retrofitted to the other — greatly enhancing its worldwide recognition and industry stature.
Results
- Authored articles placed across all relevant industry publications
- Complete marketing collateral created by GCW
- A distinct brand identity established for the OEM parts business
