FuelFX, a Houston-based multimedia and interactive application firm, approached GCW for help raising consumer awareness and increasing sales across energy, oil & gas and B2B clientele. In order to impress the Fortune 100-500 companies who would need to adopt a new side of technology in an industry that is slow to accept “new” working habits, GCW developed a media campaign with unique highly detailed messaging that defined FuelFX proprietary applications, outlined the strict capabilities that would lead to successful programs and relayed possible solutions to common issues. The successful campaign gained FuelFX top-tier visibility and partnerships with the world’s largest oil & gas, energy and high-tech companies, including BP, Dell, Toshiba and National Instruments.

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