FuelFX
GCW launched FuelFX, the Houston multimedia studio, into top-tier media and the trade press — positioning augmented reality as an industrial tool rather than a novelty, for a client roster including ExxonMobil and Houston Methodist.
GCW orchestrated the launch of FuelFX, a multimedia studio from Houston specialising in cutting-edge digital solutions, by securing placements in top-tier media outlets and targeted trade publications.
The narrative did the work. It showcased the full range of services — 3D animations, interactive training modules, augmented and virtual reality experiences — alongside a client roster of industry giants including ExxonMobil and Houston Methodist, which is what made the technology credible to buyers in slow-moving industries.
Highlighting FuelFX's innovative work with AAA game titles and Fortune 500 companies underscored the studio's commitment to tech-enabled solutions with meaningful impact, driving both brand recognition and business opportunities in its target markets.
Results
- Coverage in Bloomberg Businessweek, Forbes, Reuters, the Houston Business Journal and the Miami Herald
- Clients including ExxonMobil and Houston Methodist carried in the story
- Augmented reality established as an industrial communications tool
