Cynosure Lutronic
Cynosure came to GCW to strengthen brand awareness for its Energy Blends treatments among consumers and healthcare professionals at once — and got there through A-list casting.
Cynosure develops and manufactures a wide range of leading treatment applications: hair removal, skin revitalization, scar reduction, gynecological health, body contouring and more, used worldwide by practitioners, physicians and aesthetic business owners.
To grow awareness for Energy Blends across both audiences, GCW enlisted A-list celebrities and influencers — Real Housewives of New York City star Leah McSweeney, Real Housewives of New Jersey star Melissa Gorga, Selling Sunset stars Chrishell Stause, Heather Rae El Moussa and Mary Fitzgerald, and Vanderpump Rules star Lala Kent — to showcase the treatments through Instagram reel and story posts.
Results
- 6+ million total PR impressions
- Consumer and HCP audiences reached in the same campaign
- Instagram reels and stories from six reality-television principals
