The Birkman Method
GCW promoted The Birkman Method by showing what it actually does — uncover individual strengths, passions and stress behaviours, and turn conflict into collaboration.
GCW promoted The Birkman Method by highlighting its ability to uncover individual strengths, passions and stress behaviours, and so to transform conflict into collaboration.
The programme had two people at its centre: Sharon Birkman Fink, the CEO of Birkman International, and the life's work of Roger Birkman, spanning more than six decades. Building awareness for the one meant honouring the other.
The work introduced the personality assessment to organisations by showing its effectiveness at measuring productive behaviours, stress reactions, underlying needs and motivations — and how individuals fit within their organisational culture.
Results
- Six decades of Roger Birkman's work brought to a new organisational audience
- CEO Sharon Birkman Fink established as the public voice of the method
- The assessment positioned on culture fit, not just personality typing