The world of college sports forever changed in 2021 with the NCAA ruling allowing student-athletes to profit from their name, image and likeness (NIL). Athliance, an NCAA NIL education & opportunity management software company targeting college athletics, came to GCW for help launching and, subsequently, building credibility in the new NIL scape. GCW successfully launched Athliance as the best new platform for student-athletes & college athletics departments and gave credibility to the platform by leveraging Athliance CEO Peter Schoenthal as the trusted expert on all things NIL, protecting athletes & schools and life after the NCAA rule change.

‍