Athliance
College sports changed forever in 2021 when the NCAA allowed student-athletes to profit from their name, image and likeness. Athliance came to GCW to launch into a space where, as its CEO put it, nobody trusted anyone.
Athliance is an NCAA NIL education and opportunity management software company targeting college athletics. It came to GCW to launch and then to build credibility in a brand-new landscape where the rules, and the trust, did not yet exist.
GCW launched Athliance as the best new platform for student-athletes and college athletics departments, and gave the platform credibility by establishing CEO Peter Schoenthal as the trusted expert on all things NIL — protecting athletes and schools, and on life after the NCAA rule change.
In a category with no incumbents and no track records, the founder's authority was the product's credibility.
Results
- Launched into a category created by the 2021 NCAA NIL ruling
- CEO Peter Schoenthal established as the trusted NIL expert
- Credibility that let Athliance engage clients and grow their business
