← All work Technology

TRACLabs

GCW won sustained national media attention for TRACLabs, the veteran Houston robotics and automation company, as it advanced into the second round of the DARPA Robotics Challenge — one of six teams left from an initial pool of 26.

Client
TRACLabs
Industry
Technology
Services
Public Relations News Bureau
TRACLabs

GCW has been instrumental in garnering sustained high-profile national media attention for TRACLabs, a veteran Houston-based robotics and automation company, as it advanced into the next round of the prestigious DARPA Robotics Challenge.

Standing out from the competition, TRACLabs was among the elite six teams moving forward from an initial pool of 26 international contenders. The milestone came with DARPA's support, including funding and the allocation of a sophisticated $2 million Atlas humanoid robot for TRACLabs to use in the next phase.

The app TRACLabs developed gave users an insightful look at the software mechanisms that drive robotic function — the story that made the engineering legible to a general audience.

Results

See all case studies

Let’s talk.

Thirty minutes, no deck. Tell us what’s broken and we’ll tell you what we’d do first.