← All work Crisis

Wilkinson Orthodontics

Licensed orthodontist Dr. Craig Alan Wilkinson faced three felony charges​ for a Channel 2 sex scandal sting operation.

Client
Dr. Mandy Wilkinson
Industry
Crisis
Services
Public Relations News Bureau · Reputation & Crisis Management · Media & Presentation Skills Training · Public Affairs · Brand Building · “Surround-Sound” Communications
Wilkinson Orthodontics

When the story broke, patients immediately requested their files and staff threatened to quit.

Dr. Craig Wilkinson's business partner, fellow orthodontist and wife, Dr. Mandy Wilkinson, reached out to GCW for help saving her practice.

GCW jumped into action, removed Dr. Craig Wilkinson from the practice, changed the practice's name and signage, handled the media, prepared holding statements and Q&A’s as well as explanatory letters for staff, patients and stakeholders.

In one weekend, GCW was able to save Dr. Mandy Wilkinson's orthodontist practice.

In the press
See all case studies

Let’s talk.

Thirty minutes, no deck. Tell us what’s broken and we’ll tell you what we’d do first.