
Project Info
With recessionary times looming, ARM & HAMMERTM wanted the products featured in their new Give It The Hammer campaign to become the go-to budget-friendly staples trusted by families across America to get the job done for less. GCW forged a partnership with HGTV stars Dave & Jenny Marrs to create a series of budget-friendly home and lifestyle tips showcasing Give It The Hammer’s array of multi-use bang for your buck products. The buzz generated over one billion PR impressions in the first 48 hours across national TV, Radio, Top Publications and Social Media.
Services
Services
Brand Building
Media & Presentation Skills Training
Public Affairs
Influencer Relations & Marketing
Photo & Video Production
Project Summary
Arm & Hammer
Wilkinson Orthodontics
- Client:Dr. Mandy Wilkinson
- Industry:Crisis
Give It The Hammer Campaign
Licensed orthodontist Dr. Craig Alan Wilkinson faced three felony charges for a Channel 2 sex scandal sting operation.
When the story broke, patients immediately requested their files and staff threatened to quit.
Dr. Craig Wilkinson's business partner, fellow orthodontist and wife, Dr. Mandy Wilkinson, reached out to GCW for help saving her practice.
GCW jumped into action, removed Dr. Craig Wilkinson from the practice, changed the practice's name and signage, handled the media, prepared holding statements and Q&A’s as well as explanatory letters for staff, patients and stakeholders.
In one weekend, GCW was able to save Dr. Mandy Wilkinson's orthodontist practice.

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