Licensed orthodontist Dr. Craig Alan Wilkinson faced three felony charges for a Channel 2 sex scandal sting operation.
When the story broke, patients immediately requested their files and staff threatened to quit.
Dr. Craig Wilkinson's business partner, fellow orthodontist and wife, Dr. Mandy Wilkinson, reached out to GCW for help saving her practice.
GCW jumped into action, removed Dr. Craig Wilkinson from the practice, changed the practice's name and signage, handled the media, prepared holding statements and Q&A’s as well as explanatory letters for staff, patients and stakeholders.
In one weekend, GCW was able to save Dr. Mandy Wilkinson's orthodontist practice.
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Kerry Max Cook
Kerry Max Cook
Crisis
Kerry Max Cook
Advocacy and media strategy for wrongful conviction case.
Reputation & Crisis Management
Public Relations News Bureau
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