Abbvie was in phase two clinicals for first oral drug to treat pain associated with endometriosis and wanted to ensure consumer and professional awareness of thefact that 1 in 10 women suffer from endometriosis ahead of FDA approval. GCW created a multi-tiered disease state consumer awareness campaign featuring celebrity spokesperson Julianne Hough to educate about endometriosis ahead of FDA approval.
Press
Results
The campaign resulted in an extensive amount of consumer and professional media coverage which helped grant the drug (Orillisa/elagolix) priority review and ultimately timely FDA approval. The messaging also was the foundation for the advertising creative, Speak Endo, which helped ensure consistent messaging when the timing was right to start to speak aboutthe drug name. The PR campaign also earned PR award accolades and was considered an extremely successful Abbvie launch.
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Pfizer
Public affairs campaign on pharmaceutical switching.
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Mayo Clinic Healthy Living
Raising awareness for the Healthy Living Program.
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Replens, RepHresh, Pro-B, Pre-Seed
GCW broke the stigma surrounding women’s sexual health by enlisting medical experts for high-visibility media campaigns, successfully positioning Replens as the #1 doctor-recommended non-hormonal solution.
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DKT International
Global awareness for family planning and safe sex.
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