Mayo Clinic Healthy Living
The Mayo Clinic tasked GCW with raising awareness of its new Healthy Living Program. Attendance grew 3x month over month from launch, and the onsite facilities had to grow with it.
The Mayo Clinic asked GCW to build relationships with corporations and the general market, raising awareness of the importance of preventative wellness and helping busy professionals create individualised healthy lifestyles.
GCW leveraged the Mayo Clinic's own medical staff expertise, including Donald Hensrud, MD, to launch an expert-driven mix of traditional media, community events, onsite promotions and healthy tips introducing the programme's offerings.
Leading with clinicians rather than with marketing established the programme's credibility and gave the public actionable health strategies rather than aspiration. Attendance rose 3x month over month from launch, and the onsite facilities grew to meet the demand.
Results
- 3x month-over-month growth in programme attendance from launch
- Onsite facilities expanded to meet the demand generated
- Mayo Clinic clinicians, including Donald Hensrud MD, fronting the campaign