McDermott Will & Emery
McDermott Will & Emery enlisted GCW to generate top-tier media awareness that would attract high-calibre legal talent — including former two-time Massachusetts Governor Bill Weld — and support growth moves like the Shanghai office launch.
McDermott Will & Emery enlisted GCW to generate top-tier media awareness and elevate the brand, with two specific objectives: attracting high-calibre legal talent, including the former two-time Massachusetts Governor Bill Weld, and aligning communications with strategic growth initiatives such as the launch of the Shanghai office.
Recruitment and expansion are the two things a law firm's reputation is spent on, and both were served by the same visibility programme rather than by separate campaigns.
The firm's practice groups — Labor & Employment, Financial, Energy, Health, Immigration and Litigation — were supported throughout, fortifying the firm's position in a global market and its ability to serve a diverse client base.
Results
- Lateral recruitment supported, including former Governor Bill Weld
- The Shanghai office launch carried in top-tier media
- Six practice groups given visibility under one programme
