Cozen O'Connor

For decades, GCW has worked with Cozen O'Connor, a nationally recognised litigation powerhouse with unparalleled talent, pioneering the firm's PR and branding the firm, its attorneys and practice groups including Labor & Employment and Sports.

GCW works with in-house counsel, outside counsel, top-tier media, national law journals and leading industry trades, helping attorneys and their clients win in the bar of public opinion with crisis, reputation management and media relations when they are in the trenches.

Part of the work is internal to the firm's own economics: GCW helps associates become partners by building their personal brands, and provides media and presentation skills training for Cozen O'Connor attorneys and their clients.

And part of it is leverage. GCW takes all the firm's client alerts, presentations, events, podcasts and webinars and gets those key messages published in top-tier journals and newspapers — securing third-party endorsements and building visibility across multiple target audiences from work the firm was already doing.