
Project Info
With recessionary times looming, ARM & HAMMERTM wanted the products featured in their new Give It The Hammer campaign to become the go-to budget-friendly staples trusted by families across America to get the job done for less. GCW forged a partnership with HGTV stars Dave & Jenny Marrs to create a series of budget-friendly home and lifestyle tips showcasing Give It The Hammer’s array of multi-use bang for your buck products. The buzz generated over one billion PR impressions in the first 48 hours across national TV, Radio, Top Publications and Social Media.
Services
Services
Brand Building
Media & Presentation Skills Training
Public Affairs
Influencer Relations & Marketing
Photo & Video Production
Project Summary
Arm & Hammer
Cozen O'Connor
- Client:Cozen O'Connor
- Industry:Legal
Give It The Hammer Campaign
For decades, GCW has worked with Cozen O'Connor, a nationally recognized litigation powerhouse with unparalleled talent, pioneering the company's PR and branding the firm, its attorneys and practice groups including Labor & Employment and Sports.
GCW works with in-house counsel, outside counsel, top-tier media, national law journals and leading industry trades, helping attorneys and their clients win in the bar of public opinion with crisis, reputation management and media relations when they are in the trenches.
GCW helps Associates become Partners by building their personal brands and provides media and presentation skills training for Cozen O'Connor attorneys and clients.
GCW also leverages all client alerts, presentations, events, podcasts, webinars etc. by getting those key messages published in top-tier journals and newspapers—securing 3rd party endorsements and enhancing visibility among multiple target audiences.

Testimonial
GCW is simply amazing. They've helped us build a strong media presence and establish ourselves as a thought leader in our industry. Their team is passionate about what they do and it shows in the results they deliver. We couldn't be happier with our partnership with GCW.

Partner
Legal
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