Bracewell & Giuliani
GCW launched the strategic partnership between Bracewell and Giuliani, running the media relations campaign across a global footprint that reached Kazakhstan, Dubai, the Caspian and London.
With a global presence in cities including Kazakhstan, Dubai, the Caspian region and London, GCW successfully launched the strategic partnership between Bracewell and Giuliani, spearheading the media relations campaign to build consistent awareness across a diverse range of target audiences.
The initiative branded the firm and its attorneys along with its key practice groups, strengthening prominence in specialised sectors — Labor & Employment, Financial Services, Energy, Health and Litigation.
The collaboration was designed to raise the visibility and reputation of both entities at once, using communications to underline the particular strengths each brought to those practice areas.
Results
- A cross-border partnership launched across four regions
- Practice groups branded in Labor & Employment, Financial Services, Energy, Health and Litigation
- Consistent awareness built for both firms simultaneously
