/* ==========================================================================
   GCW Agency — gcw.agency
   Phase 1 build. Static HTML/CSS/JS. No build step.
   ========================================================================== */

:root {
  --cream:      #F7F5F1;
  --cream-2:    #F1EEE8;
  --white:      #FFFFFF;
  --ink:        #17161A;
  --ink-2:      #57545A;
  --ink-3:      #6E6A66;
  --red:        #C8102E;
  --red-dark:   #9C0C23;
  --navy:       #131B29;
  --navy-2:     #1B2433;
  --navy-3:     #1F2938;
  --navy-line:  #2C3B55;
  --navy-line2: #24314A;
  --slate:      #A7B3C6;
  --slate-2:    #8B98AE;
  --slate-3:    #CBD4E2;
  --blue:       #3D7BFF;
  --blue-dark:  #2A63E0;
  --mint:       #0FD9A0;
  --amber:      #F5B72E;
  --pink:       #FF3D6E;
  --violet:     #7C5CFF;
  --orange:     #FF7A45;

  --shell:      1240px;
  --gut:        40px;
  --nav-h:      74px;

  --sans:  'Archivo', system-ui, -apple-system, 'Segoe UI', sans-serif;
  --serif: 'Instrument Serif', Georgia, 'Times New Roman', serif;
  --mono:  'IBM Plex Mono', ui-monospace, 'SF Mono', Menlo, monospace;
}

* { box-sizing: border-box; }

html { scroll-behavior: smooth; }

body {
  margin: 0;
  background: var(--cream);
  font-family: var(--sans);
  color: var(--ink);
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
  overflow-x: hidden;
}

img, video { max-width: 100%; display: block; }

a { color: var(--red); text-decoration: none; }
a:hover { color: var(--red-dark); }

h1, h2, h3, h4 { margin: 0; }
p { margin: 0; }

button { font: inherit; }

::selection { background: var(--red); color: #fff; }

:focus-visible {
  outline: 2px solid var(--red);
  outline-offset: 3px;
  border-radius: 3px;
}

.skip-link {
  position: absolute;
  left: -9999px;
  top: 0;
  z-index: 200;
  background: var(--ink);
  color: #fff;
  padding: 12px 20px;
  border-radius: 0 0 6px 0;
  font-size: 14px;
  font-weight: 600;
}
.skip-link:focus { left: 0; color: #fff; }

/* ---------- Layout helpers ---------- */

.shell {
  max-width: var(--shell);
  margin: 0 auto;
  padding-left: var(--gut);
  padding-right: var(--gut);
  width: 100%;
}

.kicker {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: .16em;
  text-transform: uppercase;
  color: var(--red);
  display: block;
}
.kicker--muted { color: var(--ink-3); letter-spacing: .14em; }
.kicker--light { color: var(--slate-2); letter-spacing: .14em; font-size: 10px; }

.eyebrow {
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: .12em;
  text-transform: uppercase;
  color: var(--ink-3);
}

.lede {
  font-size: 20px;
  line-height: 1.5;
  color: var(--ink-2);
  text-wrap: pretty;
}

.section { padding: 96px 0; }
.section--tight { padding: 72px 0; }
.section--rule { border-top: 1px solid rgba(23, 22, 26, .1); }

.page-head { padding: 76px 0 44px; }
.page-head h1 {
  margin: 18px 0 0;
  font-size: clamp(38px, 6.2vw, 68px);
  line-height: .98;
  letter-spacing: -.04em;
  font-weight: 700;
  max-width: 20ch;
}
.page-head .lede { margin-top: 22px; max-width: 58ch; }

.h2 {
  font-size: clamp(30px, 4vw, 46px);
  line-height: 1.02;
  letter-spacing: -.03em;
  font-weight: 600;
}
.h2--sm { font-size: clamp(28px, 3.4vw, 40px); line-height: 1.04; }

.section-head {
  display: flex;
  justify-content: space-between;
  align-items: flex-end;
  gap: 40px;
  margin-bottom: 40px;
  flex-wrap: wrap;
}

.link-more {
  font-size: 14px;
  font-weight: 600;
  color: var(--red);
  flex: none;
  padding-bottom: 8px;
  white-space: nowrap;
}
.link-more:hover { color: var(--red-dark); }

/* ---------- Buttons ---------- */

.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 8px;
  font-size: 15px;
  font-weight: 600;
  padding: 14px 26px;
  border-radius: 999px;
  border: 1px solid transparent;
  cursor: pointer;
  transition: background .18s ease, border-color .18s ease, color .18s ease;
  text-align: center;
  line-height: 1.2;
}
.btn--red      { background: var(--red); color: #fff; }
.btn--red:hover{ background: var(--red-dark); color: #fff; }
.btn--blue     { background: var(--blue); color: #fff; }
.btn--blue:hover{ background: var(--blue-dark); color: #fff; }
.btn--ghost    { border-color: rgba(23, 22, 26, .25); color: var(--ink); }
.btn--ghost:hover { border-color: var(--ink); color: var(--ink); }
.btn--on-dark  { border-color: rgba(255, 255, 255, .45); color: #fff; }
.btn--on-dark:hover { background: rgba(255, 255, 255, .12); color: #fff; }
.btn--white    { background: #fff; color: var(--red); }
.btn--white:hover { background: rgba(255, 255, 255, .86); color: var(--red); }
.btn--sm { font-size: 13px; padding: 9px 18px; }

/* ---------- Header ---------- */

.site-header {
  position: sticky;
  top: 0;
  z-index: 60;
  background: rgba(247, 245, 241, .94);
  backdrop-filter: blur(12px);
  -webkit-backdrop-filter: blur(12px);
  border-bottom: 1px solid rgba(23, 22, 26, .1);
}

.site-header__inner {
  display: flex;
  align-items: center;
  gap: 36px;
  height: var(--nav-h);
}

.brand {
  display: flex;
  align-items: baseline;
  gap: 2px;
  flex: none;
  color: var(--red);
}
.brand:hover { opacity: .72; color: var(--red); }
.brand__word { font-size: 26px; font-weight: 700; letter-spacing: -.03em; }
.brand__dot {
  width: 5px; height: 5px; border-radius: 50%;
  background: currentColor; display: block;
}

.nav { display: flex; gap: 26px; align-items: center; flex: 1; }
.nav a {
  font-size: 14px;
  font-weight: 500;
  color: var(--ink);
  padding: 4px 0;
  border-bottom: 2px solid transparent;
  white-space: nowrap;
}
.nav a:hover { color: var(--red); }
.nav a.is-active { border-bottom-color: var(--red); }
.nav a.nav--labs { display: inline-flex; align-items: center; gap: 6px; }
.nav a.nav--labs:hover { color: var(--blue); }
.nav__tag {
  font-family: var(--mono);
  font-size: 9px;
  letter-spacing: .06em;
  color: #fff;
  background: var(--blue);
  padding: 2px 5px;
  border-radius: 3px;
}

.header-cta { display: flex; gap: 10px; align-items: center; flex: none; }

.nav-toggle {
  display: none;
  background: none;
  border: 1px solid rgba(23, 22, 26, .22);
  border-radius: 8px;
  width: 42px; height: 38px;
  cursor: pointer;
  padding: 0;
  align-items: center;
  justify-content: center;
  flex: none;
}
.nav-toggle span {
  display: block;
  width: 18px; height: 2px;
  background: var(--ink);
  position: relative;
}
.nav-toggle span::before,
.nav-toggle span::after {
  content: ""; position: absolute; left: 0;
  width: 18px; height: 2px; background: var(--ink);
  transition: transform .2s ease, top .2s ease;
}
.nav-toggle span::before { top: -6px; }
.nav-toggle span::after  { top: 6px; }
.nav-toggle[aria-expanded="true"] span { background: transparent; }
.nav-toggle[aria-expanded="true"] span::before { top: 0; transform: rotate(45deg); }
.nav-toggle[aria-expanded="true"] span::after  { top: 0; transform: rotate(-45deg); }

/* ---------- Hero ---------- */

.hero {
  position: relative;
  min-height: 660px;
  display: flex;
  align-items: center;
  border-bottom: 1px solid rgba(23, 22, 26, .1);
  overflow: hidden;
}
.hero__media { position: absolute; inset: 0; }
.hero__media video,
.hero__media img {
  width: 100%; height: 100%; object-fit: cover;
}
.hero__scrim {
  position: absolute; inset: 0; pointer-events: none;
  background: linear-gradient(90deg,
    rgba(10, 9, 12, .84) 0%,
    rgba(10, 9, 12, .58) 46%,
    rgba(10, 9, 12, .18) 100%);
}
.hero__body {
  position: relative;
  display: flex;
  flex-direction: column;
  gap: 26px;
  padding-top: 80px;
  padding-bottom: 80px;
}
.hero h1 {
  font-size: clamp(46px, 8.5vw, 92px);
  line-height: .94;
  letter-spacing: -.04em;
  font-weight: 700;
  color: #fff;
  max-width: 12ch;
}
.hero__kicker {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: .16em;
  text-transform: uppercase;
  color: rgba(255, 255, 255, .74);
}
.hero p {
  font-size: clamp(17px, 2vw, 20px);
  line-height: 1.45;
  color: rgba(255, 255, 255, .88);
  max-width: 46ch;
  text-wrap: pretty;
}
.hero__actions { display: flex; gap: 12px; flex-wrap: wrap; }

/* ---------- Logo strip ---------- */

.logo-strip { border-bottom: 1px solid rgba(23, 22, 26, .1); }
.logo-strip__inner {
  display: flex; align-items: center; gap: 48px;
  padding: 26px 0;
}
.logo-strip__label { flex: none; }
.logo-strip__marks {
  flex: 1;
  display: flex;
  align-items: center;
  gap: 42px;
  flex-wrap: wrap;
}
.logo-strip__marks span {
  font-size: 15px;
  font-weight: 600;
  letter-spacing: -.01em;
  color: var(--ink-2);
  opacity: .78;
  white-space: nowrap;
}

/* ---------- Cards / media ---------- */

.media {
  border-radius: 6px;
  overflow: hidden;
  background: #E7E3DC;
  position: relative;
}
.media img { width: 100%; height: 100%; object-fit: cover; }
.media--tall  { height: 420px; }
.media--mid   { height: 230px; }
.media--short { height: 196px; }
.media--flat  { height: 190px; }
.media--thin  { height: 150px; }

.card { display: flex; flex-direction: column; gap: 12px; }
.card h3 {
  font-size: 21px;
  letter-spacing: -.02em;
  font-weight: 600;
  color: var(--ink);
}
.card p { font-size: 15px; line-height: 1.5; color: var(--ink-2); }
.card--link { transition: opacity .18s ease; }
a.card--link:hover { opacity: .84; color: inherit; }
a.card { color: inherit; }

.case-grid {
  display: grid;
  grid-template-columns: 1.35fr 1fr;
  gap: 20px;
}
.case-grid__side { display: flex; flex-direction: column; gap: 20px; }
.case-grid h3 { font-size: 27px; }
.case-grid .case-grid__side h3 { font-size: 21px; }

.grid-3 { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; }
.grid-4 { display: grid; grid-template-columns: repeat(4, 1fr); gap: 20px; }
.grid-2 { display: grid; grid-template-columns: 1fr 1fr; gap: 20px; }

.cap-card h3 { font-size: 22px; }

.card--dark {
  background: var(--navy);
  border-radius: 6px;
  padding: 26px;
  justify-content: space-between;
  min-height: 230px;
  color: #fff;
  transition: background .18s ease;
}
.card--dark:hover { background: var(--navy-3); color: #fff; }
.card--dark h3 { color: #fff; }
.card--dark p { color: var(--slate); }
.card--dark .stat-xl {
  font-size: 46px; font-weight: 700; letter-spacing: -.04em; color: #fff;
  line-height: 1;
}

/* ---------- SignlLabs band ---------- */

.labs-band { background: var(--navy); color: #EDF1F7; }
.labs-band__inner {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 72px;
  align-items: center;
  padding: 96px 0;
}
.labs-band h2 {
  font-size: clamp(30px, 4vw, 44px);
  line-height: 1.04;
  letter-spacing: -.03em;
  font-weight: 600;
  color: #fff;
  max-width: 20ch;
}
.labs-band p { font-size: 17px; line-height: 1.55; color: var(--slate); max-width: 46ch; text-wrap: pretty; }
.labs-lockup { display: flex; align-items: baseline; gap: 10px; flex-wrap: wrap; }
.labs-lockup__name { font-size: 24px; font-weight: 700; letter-spacing: -.03em; color: #fff; }

.stat-row { display: flex; gap: 26px; flex-wrap: wrap; }
.stat { display: flex; flex-direction: column; gap: 4px; }
.stat__num { font-size: 28px; font-weight: 700; letter-spacing: -.02em; color: #fff; }
.stat__label {
  font-family: var(--mono); font-size: 10px; letter-spacing: .12em;
  text-transform: uppercase; color: var(--slate-2);
}

.scorecard {
  background: var(--navy-2);
  border: 1px solid var(--navy-line);
  border-radius: 10px;
  padding: 30px;
}
.scorecard__top {
  display: flex; justify-content: space-between; align-items: center;
  margin-bottom: 22px; gap: 12px;
}
.scorecard__score { display: flex; align-items: flex-end; gap: 12px; flex-wrap: wrap; }
.scorecard__score b {
  font-size: 76px; line-height: .85; font-weight: 700;
  letter-spacing: -.05em; color: #fff;
}
.scorecard__of { font-size: 17px; color: var(--slate-2); padding-bottom: 10px; }
.pill-outline {
  margin-left: auto;
  font-family: var(--mono); font-size: 10px; letter-spacing: .12em;
  text-transform: uppercase; color: #EDF1F7;
  border: 1px solid #46587A; border-radius: 999px; padding: 5px 11px;
}
.scorecard__rule { height: 1px; background: var(--navy-line); margin: 22px 0; }
.dims { display: flex; flex-direction: column; gap: 13px; }
.dim { display: flex; align-items: center; gap: 14px; }
.dim__name { font-size: 12.5px; width: 104px; color: var(--slate-3); flex: none; }
.dim__track { flex: 1; height: 6px; background: #26344B; border-radius: 3px; overflow: hidden; }
.dim__fill  { height: 6px; border-radius: 3px; }
.dim__val   { font-family: var(--mono); font-size: 11.5px; color: var(--slate-2); width: 22px; text-align: right; flex: none; }
.scorecard__note { font-size: 13px; line-height: 1.5; color: var(--slate-2); }
.scorecard__note b { color: var(--amber); font-weight: 500; }

/* ---------- Founder ---------- */

.founder {
  background: var(--cream-2);
  border-top: 1px solid rgba(23, 22, 26, .1);
  border-bottom: 1px solid rgba(23, 22, 26, .1);
}
.founder__inner {
  display: grid;
  grid-template-columns: auto 1fr;
  gap: 56px;
  align-items: center;
  padding: 88px 0;
}
.founder__portrait {
  width: 250px; height: 310px; border-radius: 6px; overflow: hidden; flex: none;
  background: #E1DDD5;
}
.founder__portrait img { width: 100%; height: 100%; object-fit: cover; }
.founder__quote {
  font-family: var(--serif);
  font-size: clamp(26px, 3.4vw, 40px);
  line-height: 1.18;
  letter-spacing: -.01em;
  max-width: 34ch;
  text-wrap: pretty;
}
.founder__body { display: flex; flex-direction: column; gap: 22px; }
.byline { display: flex; flex-direction: column; gap: 3px; }
.byline b { font-size: 15px; font-weight: 600; }
.byline span { font-size: 14px; color: var(--ink-3); }

/* ---------- Filters ---------- */

.filters { display: flex; gap: 10px; flex-wrap: wrap; align-items: center; }
.chip {
  font-size: 13px; font-weight: 600;
  padding: 9px 17px; border-radius: 999px;
  border: 1px solid rgba(23, 22, 26, .2);
  background: none; color: var(--ink);
  cursor: pointer;
  transition: border-color .16s ease, background .16s ease, color .16s ease;
}
.chip:hover { border-color: var(--ink); }
.chip.is-on { background: var(--ink); color: #fff; border-color: var(--ink); }
.chip.is-labs { background: var(--navy); color: #fff; border-color: var(--navy); }
.filters__count {
  margin-left: auto; font-family: var(--mono);
  font-size: 11.5px; color: var(--ink-3);
}

.is-hidden { display: none !important; }

/* ---------- Capability rows ---------- */

.cap-row {
  display: grid;
  grid-template-columns: 400px 1fr;
  gap: 44px;
  align-items: center;
  padding: 26px;
  background: #fff;
  border: 1px solid rgba(23, 22, 26, .09);
  border-radius: 8px;
  transition: border-color .18s ease;
}
.cap-row:hover { border-color: rgba(23, 22, 26, .28); }
.cap-row__media { height: 250px; border-radius: 5px; overflow: hidden; background: #EBE7E0; }
.cap-row__media img,
.cap-row__media video { width: 100%; height: 100%; object-fit: cover; }
.cap-row__body { display: flex; flex-direction: column; gap: 16px; }
.cap-row h2 {
  font-size: clamp(24px, 3vw, 34px);
  line-height: 1.06; letter-spacing: -.03em; font-weight: 600;
}
.cap-row p { font-size: 16.5px; line-height: 1.55; color: var(--ink-2); max-width: 60ch; text-wrap: pretty; }

.tags { display: flex; gap: 8px; flex-wrap: wrap; padding-top: 2px; }
.tag {
  font-family: var(--mono); font-size: 11px;
  padding: 6px 11px;
  border: 1px solid rgba(23, 22, 26, .16);
  border-radius: 999px;
  color: var(--ink-2);
}
.tag--dark { border-color: #3A4A66; color: var(--slate-3); }

.cap-row--labs {
  background: var(--navy);
  border-color: var(--navy);
  color: #fff;
}
.cap-row--labs:hover { background: var(--navy-3); border-color: var(--navy-3); }
.cap-row--labs h2 { color: #fff; }
.cap-row--labs p { color: var(--slate); }
.cap-row--labs .cap-row__media {
  background: var(--navy-2);
  border: 1px solid var(--navy-line);
  display: flex; flex-direction: column;
  align-items: center; justify-content: center; gap: 8px;
}
.score-badge { font-size: 60px; font-weight: 700; letter-spacing: -.05em; color: #fff; line-height: 1; }

/* ---------- Industry tiles ---------- */

.tiles { display: grid; grid-template-columns: repeat(6, 1fr); gap: 12px; }
.tile {
  padding: 20px 16px;
  border: 1px solid rgba(23, 22, 26, .12);
  border-radius: 6px;
  font-size: 15px; font-weight: 500;
  color: var(--ink);
  transition: border-color .16s ease;
}
.tile:hover { border-color: var(--ink); color: var(--ink); }

/* ---------- Featured work ---------- */

.feature {
  display: grid;
  grid-template-columns: 1.5fr 1fr;
  gap: 32px;
  align-items: center;
  border-top: 1px solid rgba(23, 22, 26, .12);
  padding-top: 32px;
}
.feature__media { height: 430px; border-radius: 6px; overflow: hidden; background: #E7E3DC; }
.feature__media img { width: 100%; height: 100%; object-fit: cover; }
.feature__body { display: flex; flex-direction: column; gap: 16px; }
.feature h2 { font-size: clamp(28px, 3.6vw, 40px); line-height: 1.02; letter-spacing: -.03em; font-weight: 600; }
.feature p { font-size: 16.5px; line-height: 1.55; color: var(--ink-2); text-wrap: pretty; }
.metrics { display: flex; gap: 30px; padding-top: 8px; flex-wrap: wrap; }
.metric { display: flex; flex-direction: column; gap: 3px; }
.metric b { font-size: 30px; font-weight: 700; letter-spacing: -.03em; }
.metric span { font-size: 13px; color: var(--ink-3); }

/* ---------- Who we are ---------- */

.two-up { display: grid; grid-template-columns: 1fr 1fr; gap: 20px; }
.panel {
  background: #fff;
  border: 1px solid rgba(23, 22, 26, .09);
  border-radius: 8px;
  padding: 34px;
  display: flex; flex-direction: column; gap: 14px;
  border-top: 3px solid var(--red);
}
.panel h2 { font-size: 26px; letter-spacing: -.02em; font-weight: 600; }
.panel p { font-size: 16px; line-height: 1.55; color: var(--ink-2); text-wrap: pretty; }
.panel__mark { font-size: 22px; font-weight: 700; letter-spacing: -.03em; color: var(--red); }
.panel--dark {
  background: var(--navy);
  border-color: var(--navy);
  border-top-color: #fff;
}
.panel--dark h2 { color: #fff; }
.panel--dark p { color: var(--slate); }
.panel--dark .panel__mark { color: #fff; }

.wide-media { height: 460px; border-radius: 8px; overflow: hidden; background: #E7E3DC; }
.wide-media img { width: 100%; height: 100%; object-fit: cover; }

.team-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 20px; }
.team-card { display: flex; flex-direction: column; gap: 12px; }
.team-card__photo { height: 270px; border-radius: 6px; overflow: hidden; background: #E7E3DC; }
.team-card__photo img { width: 100%; height: 100%; object-fit: cover; }
.team-card b { font-size: 17px; font-weight: 600; letter-spacing: -.01em; }
.team-card span { font-size: 13.5px; color: var(--ink-3); }
.team-card--join .team-card__photo {
  border: 1px dashed rgba(23, 22, 26, .3);
  background: none;
  display: flex; align-items: center; justify-content: center;
  padding: 24px; text-align: center;
}
.team-card--join .team-card__photo span {
  font-size: 19px; font-weight: 600; letter-spacing: -.02em; color: var(--ink);
}

.principles {
  display: grid; grid-template-columns: repeat(3, 1fr); gap: 40px;
  border-top: 1px solid rgba(23, 22, 26, .12);
  padding-top: 44px;
}
.principle { display: flex; flex-direction: column; gap: 12px; }
.principle span:first-child { font-family: var(--mono); font-size: 11px; color: var(--red); }
.principle h3 { font-size: 22px; letter-spacing: -.02em; font-weight: 600; }
.principle p { font-size: 15.5px; line-height: 1.55; color: var(--ink-2); }

.values {
  display: flex; flex-wrap: wrap; gap: 10px;
}
.value {
  transition: border-color .18s ease, color .18s ease, background-color .18s ease, transform .18s ease;
}
.value:hover {
  border-color: var(--red);
  color: var(--red);
  background: rgba(200, 16, 46, .05);
  transform: translateY(-1px);
}
.value {
  font-family: var(--mono);
  font-size: 11.5px;
  letter-spacing: .08em;
  text-transform: uppercase;
  padding: 10px 16px;
  border: 1px solid rgba(23, 22, 26, .16);
  border-radius: 999px;
  color: var(--ink-2);
}

/* ---------- Insights ---------- */

.wp-band {
  display: grid; grid-template-columns: 1fr 1fr; gap: 0;
  background: var(--navy); border-radius: 8px; overflow: hidden;
  align-items: center;
}
.wp-band__body { padding: 44px; display: flex; flex-direction: column; gap: 18px; }
.wp-band h2 {
  font-size: clamp(26px, 3.2vw, 38px); line-height: 1.04;
  letter-spacing: -.03em; font-weight: 600; color: #fff;
}
.wp-band p { font-size: 16.5px; line-height: 1.55; color: var(--slate); max-width: 46ch; text-wrap: pretty; }
.wp-band__media { height: 400px; background: var(--navy-2); }
.wp-band__media img { width: 100%; height: 100%; object-fit: cover; }

.signup { display: flex; gap: 10px; padding-top: 6px; flex-wrap: wrap; }
.signup input {
  flex: 1; min-width: 190px;
  padding: 13px 18px;
  border: 1px solid #3A4A66;
  border-radius: 999px;
  background: transparent;
  font-size: 14px;
  color: #fff;
  font-family: var(--sans);
}
.signup input::placeholder { color: #6C7A92; }
.signup input:focus { outline: none; border-color: var(--blue); }

.post-list { display: flex; flex-direction: column; }
.post-row {
  display: grid;
  grid-template-columns: 280px 1fr auto;
  gap: 36px;
  align-items: center;
  padding: 26px 0;
  border-top: 1px solid rgba(23, 22, 26, .12);
  color: inherit;
  transition: opacity .16s ease;
}
.post-row:hover { opacity: .82; color: inherit; }
.post-row__media {
  height: 170px; border-radius: 6px; overflow: hidden;
  background: var(--navy);
  display: flex; align-items: center; justify-content: center;
}
.post-row__media img { width: 100%; height: 100%; object-fit: cover; }
.post-row__media span {
  font-family: var(--mono); font-size: 11px; letter-spacing: .14em;
  text-transform: uppercase; color: var(--slate-2); text-align: center; padding: 0 14px;
}
.post-row__body { display: flex; flex-direction: column; gap: 12px; }
.post-row h2 {
  font-size: clamp(21px, 2.4vw, 28px); line-height: 1.14;
  letter-spacing: -.02em; font-weight: 600; max-width: 32ch;
}
.post-row p { font-size: 15.5px; line-height: 1.55; color: var(--ink-2); max-width: 62ch; text-wrap: pretty; }
.post-row__date {
  font-family: var(--mono); font-size: 11.5px; color: var(--ink-3); white-space: nowrap;
}

/* ---------- Contact ---------- */

.contact-grid {
  display: grid; grid-template-columns: 1fr 1fr; gap: 56px; align-items: start;
}
.contact-block { display: flex; flex-direction: column; gap: 10px; margin-bottom: 30px; }
.contact-block b { font-size: 15px; font-weight: 600; }
.contact-block a, .contact-block span { font-size: 17px; color: var(--ink); }
.contact-block a:hover { color: var(--red); }

.form-field { display: flex; flex-direction: column; gap: 7px; margin-bottom: 16px; }
.form-field label { font-size: 13px; font-weight: 600; letter-spacing: .01em; }
.form-field input,
.form-field textarea,
.form-field select {
  font-family: var(--sans);
  font-size: 15px;
  padding: 13px 16px;
  border: 1px solid rgba(23, 22, 26, .2);
  border-radius: 8px;
  background: #fff;
  color: var(--ink);
  width: 100%;
}
.form-field textarea { min-height: 130px; resize: vertical; }
.form-field input:focus,
.form-field textarea:focus,
.form-field select:focus { outline: none; border-color: var(--red); }
.form-note { font-size: 13px; color: var(--ink-3); margin-top: 10px; line-height: 1.5; }

/* ---------- CTA band ---------- */

.cta-band { background: var(--red); color: #fff; }
.cta-band__inner {
  display: flex; align-items: center; justify-content: space-between;
  gap: 48px; padding: 88px 0; flex-wrap: wrap;
}
.cta-band h2 {
  font-size: clamp(32px, 5vw, 52px); line-height: 1;
  letter-spacing: -.04em; font-weight: 700; max-width: 20ch;
}
.cta-band p { font-size: 18px; line-height: 1.5; color: rgba(255, 255, 255, .88); max-width: 48ch; }
.cta-band__body { display: flex; flex-direction: column; gap: 14px; }
.cta-band__actions { display: flex; flex-direction: column; gap: 12px; flex: none; }

/* ---------- Footer ---------- */

.site-footer { background: var(--ink); color: #EFEDEA; }
.site-footer__top {
  display: grid;
  grid-template-columns: 1.5fr 1fr 1fr 1fr;
  gap: 40px;
  padding: 64px 0 30px;
}
.site-footer__brand { display: flex; flex-direction: column; gap: 16px; }
.site-footer__brand .brand { color: #fff; }
.site-footer__brand .brand__dot { background: var(--red); }
.site-footer__brand p { font-size: 14.5px; line-height: 1.55; color: #98959B; max-width: 34ch; }
.site-footer__contact { display: flex; flex-direction: column; gap: 5px; padding-top: 6px; }
.site-footer__contact a { font-size: 14.5px; color: #EFEDEA; }
.site-footer__contact a:hover { color: #fff; }

.fcol { display: flex; flex-direction: column; gap: 11px; }
.fcol h3 {
  font-family: var(--mono); font-size: 10px; letter-spacing: .14em;
  text-transform: uppercase; color: #6C7A92; margin-bottom: 4px; font-weight: 400;
}
.fcol a { font-size: 14px; color: #C7C4CA; }
.fcol a:hover { color: #fff; }

.site-footer__bottom {
  border-top: 1px solid #2A292F;
  padding: 22px 0 40px;
  display: flex; justify-content: space-between; gap: 20px; flex-wrap: wrap;
}
.site-footer__bottom span,
.site-footer__bottom a {
  font-family: var(--mono); font-size: 11px; color: #6C7A92;
}
.site-footer__bottom a:hover { color: #fff; }

/* ==========================================================================
   Responsive
   ========================================================================== */

@media (max-width: 1100px) {
  :root { --gut: 28px; }
  .labs-band__inner { grid-template-columns: 1fr; gap: 44px; padding: 72px 0; }
  .cap-row { grid-template-columns: 320px 1fr; gap: 32px; }
  .feature { grid-template-columns: 1fr; }
  .feature__media { height: 340px; }
  .tiles { grid-template-columns: repeat(3, 1fr); }
  .grid-4 { grid-template-columns: repeat(2, 1fr); }
  .team-grid { grid-template-columns: repeat(3, 1fr); }
  .site-footer__top { grid-template-columns: 1fr 1fr; gap: 34px; }
  .wp-band { grid-template-columns: 1fr; }
  .wp-band__media { height: 260px; order: -1; }
}

@media (max-width: 900px) {
  .nav,
  .header-cta .btn--ghost { display: none; }
  .nav-toggle { display: flex; }
  .site-header__inner { gap: 16px; justify-content: space-between; }
  .header-cta { margin-left: auto; }

  .site-header.is-open .nav {
    display: flex;
    position: absolute;
    top: var(--nav-h);
    left: 0; right: 0;
    flex-direction: column;
    align-items: stretch;
    gap: 0;
    background: var(--cream);
    border-bottom: 1px solid rgba(23, 22, 26, .12);
    padding: 8px var(--gut) 20px;
    box-shadow: 0 16px 30px rgba(0, 0, 0, .09);
  }
  .site-header.is-open .nav a {
    padding: 15px 0;
    border-bottom: 1px solid rgba(23, 22, 26, .08);
    font-size: 17px;
  }
  .site-header.is-open .nav a.is-active { color: var(--red); }

  .hero { min-height: 540px; }
  .hero__scrim {
    background: linear-gradient(180deg,
      rgba(10, 9, 12, .55) 0%,
      rgba(10, 9, 12, .78) 100%);
  }
  .case-grid { grid-template-columns: 1fr; }
  .media--tall { height: 300px; }
  .grid-3 { grid-template-columns: 1fr 1fr; }
  .cap-row { grid-template-columns: 1fr; }
  .cap-row__media { height: 220px; }
  .founder__inner { grid-template-columns: 1fr; gap: 32px; padding: 64px 0; }
  .founder__portrait { width: 100%; max-width: 280px; height: 320px; }
  .two-up { grid-template-columns: 1fr; }
  .principles { grid-template-columns: 1fr; gap: 28px; }
  .wide-media { height: 300px; }
  .contact-grid { grid-template-columns: 1fr; gap: 40px; }
  .post-row { grid-template-columns: 200px 1fr; gap: 24px; }
  .post-row__media { height: 130px; }
  .post-row__date { grid-column: 2; }
  .section { padding: 72px 0; }
  .logo-strip__inner { flex-direction: column; align-items: flex-start; gap: 18px; }
}

@media (max-width: 640px) {
  :root { --gut: 20px; }
  .grid-3, .grid-4, .grid-2, .team-grid { grid-template-columns: 1fr; }
  .tiles { grid-template-columns: 1fr 1fr; }
  .hero { min-height: 500px; }
  .hero__actions .btn { flex: 1 1 100%; }
  .section { padding: 56px 0; }
  .page-head { padding: 52px 0 32px; }
  .scorecard { padding: 22px; }
  .scorecard__score b { font-size: 60px; }
  .dim__name { width: 88px; font-size: 12px; }
  .post-row { grid-template-columns: 1fr; }
  .post-row__media { height: 180px; }
  .cta-band__inner { padding: 64px 0; }
  .cta-band__actions { width: 100%; }
  .site-footer__top { grid-template-columns: 1fr; }
  .wp-band__body { padding: 28px; }
  .founder__quote { font-size: 26px; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  * { transition-duration: .01ms !important; animation-duration: .01ms !important; }
}

/* ==========================================================================
   CASE STUDY / ARTICLE DETAIL — one template for every detail page
   Section order: head · meta · hero · prose · results · press · gallery · next
   ========================================================================== */

.cs-head { padding-top: 56px; }
.cs-back {
  font-family: var(--mono);
  font-size: 11.5px;
  letter-spacing: .06em;
  color: var(--ink-3);
  display: block;
  margin-bottom: 22px;
}
.cs-back:hover { color: var(--red); }
.cs-head .kicker { display: block; margin-bottom: 10px; }
.cs-head h1 { max-width: 26ch; }
.cs-head .lede { margin-top: 18px; }

.post-meta {
  font-family: var(--mono);
  font-size: 12px;
  letter-spacing: .06em;
  color: var(--ink-3);
  margin-top: 20px;
}

/* ---------- meta strip ---------- */
.cs-meta { padding-bottom: 40px; }
.cs-meta dl {
  margin: 0;
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(190px, 1fr));
  gap: 26px 44px;
  border-top: 1px solid rgba(23, 22, 26, .12);
  border-bottom: 1px solid rgba(23, 22, 26, .12);
  padding: 26px 0;
}
.cs-meta dl > div { min-width: 0; }
.cs-meta dt {
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: .14em;
  text-transform: uppercase;
  color: var(--ink-3);
  margin-bottom: 8px;
}
.cs-meta dd {
  margin: 0;
  font-size: 15.5px;
  line-height: 1.5;
  font-weight: 500;
  color: var(--ink);
  text-wrap: pretty;
}

/* ---------- hero: same 16:9 frame on every page ---------- */
.cs-hero {
  margin: 0 0 48px;
  border-radius: 10px;
  overflow: hidden;
  background: var(--cream-2, #F1EEE8);
  aspect-ratio: 16 / 9;
}
.cs-hero img {
  width: 100%;
  height: 100%;
  display: block;
  object-fit: cover;
  object-position: 50% 30%;
}
/* a generated name plate is artwork, not a photo: show all of it */
.cs-hero--plate { background: var(--cream-2, #F1EEE8); }
.cs-hero--plate img { object-fit: contain; }

/* Matted hero: the photo is smaller than the frame, so show it at a size it can
   actually carry and fill the rest with a blurred enlargement of itself. */
.cs-hero--mat { position: relative; background: #17161A; }
.cs-hero--mat::before {
  content: "";
  position: absolute;
  inset: 0;
  background-image: var(--hero-src);
  background-size: cover;
  background-position: 50% 40%;
  filter: blur(30px) saturate(1.15) brightness(.62);
  transform: scale(1.18);
}
.cs-hero--mat img {
  position: relative;
  object-fit: contain;
  object-position: 50% 50% !important;
}

/* ---------- prose ---------- */
.cs-prose { padding-bottom: 48px; max-width: 820px; }
.cs-prose p {
  font-size: 17px;
  line-height: 1.7;
  color: var(--ink-2);
  margin-bottom: 20px;
  text-wrap: pretty;
}
.cs-prose strong { color: var(--ink); font-weight: 600; }
.cs-prose sup { font-size: .68em; vertical-align: super; line-height: 0; }
.cs-prose a { color: var(--red); text-decoration: underline; text-underline-offset: 2px; }

.cs-prose ul,
.cs-prose ol { margin: 0 0 24px; padding-left: 0; list-style: none; }
.cs-prose ol { counter-reset: cs-ol; }
.cs-prose li {
  position: relative;
  padding-left: 26px;
  font-size: 17px;
  line-height: 1.7;
  color: var(--ink-2);
  margin-bottom: 10px;
  text-wrap: pretty;
}
.cs-prose ul > li::before {
  content: "";
  position: absolute;
  left: 4px;
  top: .62em;
  width: 6px;
  height: 6px;
  border-radius: 50%;
  background: var(--red);
}
.cs-prose ol > li::before {
  counter-increment: cs-ol;
  content: counter(cs-ol);
  position: absolute;
  left: 0;
  top: 0;
  font-family: var(--mono);
  font-size: 12px;
  line-height: 2.3;
  color: var(--red);
}

.post-prose h2,
.post-prose h3 {
  font-size: clamp(20px, 2.3vw, 25px);
  line-height: 1.25;
  letter-spacing: -.02em;
  font-weight: 600;
  color: var(--ink);
  margin: 42px 0 14px;
}
.post-prose h2:first-child,
.post-prose h3:first-child { margin-top: 0; }
.post-prose blockquote {
  margin: 32px 0;
  padding-left: 22px;
  border-left: 3px solid var(--red);
  font-family: var(--serif);
  font-size: 24px;
  line-height: 1.35;
  color: var(--ink);
}

/* ---------- results ---------- */
.cs-results { padding-bottom: 56px; }
.cs-results__grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(210px, 1fr));
  gap: 18px;
  margin-top: 24px;
}
.cs-metric {
  border: 1px solid rgba(23, 22, 26, .12);
  border-radius: 10px;
  padding: 26px 24px;
  display: flex;
  flex-direction: column;
  gap: 10px;
  background: #fff;
}
.cs-metric b {
  font-size: 34px;
  line-height: 1;
  font-weight: 700;
  letter-spacing: -.03em;
  color: var(--red);
  font-variant-numeric: tabular-nums;
}
.cs-metric span { font-size: 14.5px; line-height: 1.45; color: var(--ink-2); }

.cs-results__note { margin-top: 22px; max-width: 780px; }
.cs-results__note p {
  font-size: 16.5px;
  line-height: 1.7;
  color: var(--ink-2);
  margin-bottom: 14px;
}
.cs-results__note p:last-child { margin-bottom: 0; }
.cs-results__note strong { color: var(--ink); font-weight: 600; }

.cs-results__list {
  margin: 24px 0 0;
  padding: 0;
  list-style: none;
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(260px, 1fr));
  gap: 12px 32px;
  max-width: 900px;
}
.cs-results__list li {
  position: relative;
  padding-left: 26px;
  font-size: 16.5px;
  line-height: 1.6;
  color: var(--ink-2);
}
.cs-results__list li::before {
  content: "";
  position: absolute;
  left: 4px;
  top: .58em;
  width: 6px;
  height: 6px;
  border-radius: 50%;
  background: var(--red);
}
.cs-results__list strong { color: var(--ink); font-weight: 600; }

/* ---------- press logos: one tile size, one visual weight ---------- */
.cs-press { padding-bottom: 52px; }
.cs-press__grid {
  display: grid;
  grid-template-columns: repeat(auto-fill, minmax(150px, 1fr));
  gap: 12px;
  margin-top: 18px;
}
.cs-press__logo {
  border: 1px solid rgba(23, 22, 26, .1);
  border-radius: 8px;
  background: #fff;
  aspect-ratio: 5 / 3;
  display: grid;
  place-items: center;
  padding: 20px 22px;
  overflow: hidden;
}
.cs-press__logo img {
  max-width: 100%;
  max-height: 100%;
  width: auto;
  height: auto;
  object-fit: contain;
  filter: grayscale(1);
  opacity: .78;
  mix-blend-mode: multiply;
  transition: filter .18s ease, opacity .18s ease;
}
.cs-press__logo:hover img { filter: grayscale(0); opacity: 1; }

/* ---------- gallery: same 4:3 frame for every image ---------- */
.cs-gallery { padding-bottom: 64px; }
.cs-gallery__grid {
  display: grid;
  grid-template-columns: repeat(auto-fill, minmax(280px, 1fr));
  gap: 16px;
  margin-top: 18px;
}
.cs-gallery figure {
  margin: 0;
  border-radius: 8px;
  overflow: hidden;
  background: var(--cream-2, #F1EEE8);
  aspect-ratio: 4 / 3;
}
.cs-gallery figure img {
  width: 100%;
  height: 100%;
  display: block;
  object-fit: cover;
  object-position: 50% 35%;
  transition: transform .4s ease;
}
.cs-gallery figure:hover img { transform: scale(1.03); }

.cs-next { padding-bottom: 96px; }

@media (max-width: 760px) {
  .cs-head { padding-top: 36px; }
  .cs-meta dl { gap: 20px; grid-template-columns: 1fr; padding: 22px 0; }
  .cs-hero { margin-bottom: 32px; aspect-ratio: 3 / 2; }
  .cs-metric { padding: 22px 20px; }
  .cs-metric b { font-size: 28px; }
  .cs-press__grid { grid-template-columns: repeat(auto-fill, minmax(120px, 1fr)); gap: 10px; }
  .cs-gallery figure { aspect-ratio: 3 / 2; }
}

/* ---------- case study film ---------- */
.cs-film { padding-bottom: 56px; }
.cs-film figure {
  margin: 16px 0 0;
  border-radius: 10px;
  overflow: hidden;
  background: var(--ink);
}
.cs-film--portrait { max-width: 460px; }
.cs-film video { width: 100%; height: 100%; display: block; object-fit: contain; background: var(--ink); }

/* ---------- matted card / feature media ----------
   Portrait press scans and logo lockups get shredded by a cover crop, so they
   sit contained over a blurred enlargement of themselves instead. */
.media--matcard,
.feature__media--mat { position: relative; overflow: hidden; background: var(--ink); }
.media--matcard::before,
.feature__media--mat::before {
  content: "";
  position: absolute; inset: 0;
  background-image: var(--card-src);
  background-size: cover;
  background-position: 50% 45%;
  filter: blur(26px) saturate(1.12) brightness(.66);
  transform: scale(1.2);
}
.media--matcard img,
.feature__media--mat img {
  position: relative;
  width: 100%; height: 100%;
  object-fit: contain;
  object-position: 50% 50%;
}
.feature__media--mat::before { filter: blur(34px) saturate(1.12) brightness(.62); }

/* ---------- SignlLabs proof cards, GCW side ----------
   Each of the two carries its own colour so they read as proof, not filler. */
.card--labs {
  position: relative;
  isolation: isolate;
  overflow: hidden;
  border: 1px solid rgba(255, 255, 255, .14);
  padding: 30px 26px 26px;
}
.card--labs::before {
  content: "";
  position: absolute; inset: 0; z-index: -1;
}
.card--labs.labs-0::before {
  background:
    radial-gradient(120% 90% at 6% 0%, rgba(15, 217, 160, .34) 0%, rgba(15, 217, 160, 0) 58%),
    radial-gradient(110% 85% at 100% 100%, rgba(61, 123, 255, .30) 0%, rgba(61, 123, 255, 0) 60%),
    linear-gradient(160deg, #10202C 0%, #0B1520 100%);
}
.card--labs.labs-1::before {
  background:
    radial-gradient(120% 90% at 6% 0%, rgba(200, 16, 46, .34) 0%, rgba(200, 16, 46, 0) 58%),
    radial-gradient(110% 85% at 100% 100%, rgba(245, 183, 46, .26) 0%, rgba(245, 183, 46, 0) 60%),
    linear-gradient(160deg, #22141A 0%, #140C11 100%);
}
.card--labs:hover { background: transparent; }
.card--labs .labs-top {
  position: absolute; top: 0; left: 0; right: 0; height: 6px;
}
.card--labs.labs-0 .labs-top { background: linear-gradient(90deg, var(--mint), var(--blue)); }
.card--labs.labs-1 .labs-top { background: linear-gradient(90deg, var(--red), var(--amber)); }
.labs-chip {
  align-self: flex-start;
  font-family: var(--mono);
  font-size: 10.5px; font-weight: 700; letter-spacing: .12em; text-transform: uppercase;
  padding: 6px 12px; border-radius: 20px;
}
.card--labs.labs-0 .labs-chip { background: var(--mint); color: #0B1520; }
.card--labs.labs-1 .labs-chip { background: var(--red); color: #fff; }
.card--labs .labs-stat { font-size: 58px; letter-spacing: -.05em; }
.card--labs.labs-0 .labs-stat { color: var(--mint); }
.card--labs.labs-1 .labs-stat { color: #FF6B7F; }
.card--labs p { color: rgba(255, 255, 255, .74); font-size: 14.5px; line-height: 1.55; }
.labs-more {
  font-size: 14px; font-weight: 700; color: #fff;
  border-bottom: 2px solid transparent; align-self: flex-start;
  transition: border-color .18s ease;
}
.card--labs.labs-0 .labs-more:hover { border-bottom-color: var(--mint); }
.card--labs.labs-1 .labs-more:hover { border-bottom-color: var(--red); }
@media (max-width: 900px) {
  .card--labs .labs-stat { font-size: 46px; }
}